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  • Why study Marketing? If your organization fails at attracting new customers and retaining existing ones, your company will no longer exist. Furthermore, everyone’s in marketing. You sell yourself and your skills daily. You may have to justify your unit’s existence to a new CEO or Executive Director. You represent your firm, for better or worse. Your attitude and those of your co-workers convey a message to customers and determine whether they use your product or service.

    Today, giant multinational firms and small boutiques, profit-oriented and not-for-profit—have entered and experienced new marketing frontiers. Advances in communications technology allow them to supply information to consumers faster and through more media channels than ever before, including broadcast media, print, telecommunications, online computer services, and the Internet. Today’s companies offer consumers more product choices and more places to buy, from shopping malls, mail-order catalogs, and television home shopping channels to virtual stores accessed through online services.

  • At a broad level, this class will focus on the role of business in society; the role of business versus government in our socioeconomic system; what a firm must do to be considered socially responsible; and what managers must do to be thought of as ethical.
  • The objective of this course includes both knowledge and skills acquisition. The student must acquire basic knowledge of the factors that influence communications and the communication process. However, knowledge of these factors alone does not mean that the adult learner understands how such knowledge can be translated into effective and efficient communications. This course blends the academic and the practical and stresses development of theoretical concepts and meaningful tools for enhanced communications.

Online learning for Corporate College Services.
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